So in addition to optical trade show season, we have 60 days to go in the Presidential election and hopefully everyone has watched the two conventions that ended last night. All the political talk revolves around how great America is and will continue to be if you choose the “right” candidate. As I was on the treadmill at 5:30 this morning all this talk of OPTIMISM had me thinking……
In our day-to-day business, most of what I hear from customers is “caution” or “I am concerned” or “I am not sure what the future will bring”. These are all very real and powerful feelings. However, in talking to other business leaders and friends in my YPO organization, I hear a very different sentiment. First – remember that there is well documented evidence that many of the best companies have famously been started during difficult economic times. It is precisely when times feel tough that people can, and should, take risks. All around Vision West business leaders are sharing with me that business is GOOD. They are working on new ideas. They are trying to figure out where our industry will be in the future. I see companies developing new ways to deliver health care, new ways to communicate with and service patients, and new products that will drive sales. And to me, the most telling sign of optimism is all the COLOR I see in traditional eyewear frame products.
The message is simple – be optimistic! As our President reminded us – LOOK FORWARD. Don’t retreat to the corner and wait out the economic uncertainty. Develop your strategy. Think out of the box. Get your team on board. And then go execute!
Have a great weekend.